Modern CFO services for high growth European SaaS

Today’s CFO plays a critical role in enabling global go-to market success. In a fast-paced, competitive, and highly complex business and funding environment, the modern CFO has become a de facto growth leader designing and implementing the scale-up operating model.

Sanity check

Benchmark
A 3-week program designed to provide candid, actionable feedback on a SaaS scale-up’s go-to market strategy and growth planning in line with the venture and growth investment framework.

CFO services

Full support
Day-to-day support on SaaS go-to-market strategy, high growth planning, financial reporting, budget and forecasting, data and business intelligence, tooling, operating cadence, and Board communication.

Fundraising

Access to capital
Utilizing an Account-Based Marketing methodology to support an efficient and frictionless process with the most relevant long-term investors and Board members.

Market conviction

Scaling from a startup family to a high performing growth business is challenging

It requires input from strategic and operational leaders who have experienced global software businesses across different stages of growth, maturity, and economic cycles. Experience brings the right balance of empathy and performance for the business, resulting in tight alignment between customers, talent, and investors.

The bigger the ambition, the faster a scaleup needs to grow.

High growth requires deep integration of go-to-market and funding strategy, growth planning, and a data-led culture. This enables a business to make better, faster decisions and maximize options for growth; avoiding high churn and high cash burn in the process.

A modern CFO leverages a global network of operators and investors to deliver quick time-to-impact, just like a valuable SaaS solution.

Services

Pegafund CFO

As your modern CFO services department, we help you grow from being a startup family to a high performing growth business. We do this by laying the foundation for predictable growth and global go-to market success, while aligning your ambition with access to the right financial capital.
We work extensively across the European and UK markets. Our specialist experience in multi-stage software investing, SaaS models, and global businesses enable us to deliver efficient and impactful strategic, financial, and operational support.
Our broad and deep international network means we open the doors that meaningfully impact your growth. These include enabling rapid experimentation, accessing better talent, and building a relationship with relevant investors, when the time is right.

SaaS Go-To-Market

Sparring on global go-to-market including US expansion and aligning the execution plan with shareholder interests

Fundraising, Venture and Growth Capital, and M&A

Providing independent guidance and day-to-day support to secure the type of funding best suited for your business and ambitions

Shareholder Management and Board Communication

Professionalizing Board communications and multi-stakeholder management to ensure external and internal business alignment

 

Financial Planning and Analysis (FP&A)

Integrating annual budgeting, quarterly planning, monthly forecasting to enable revenue visibility and predictability, investor satisfaction, and employee happiness

Financial Reporting and SaaS Metrics

Integrating data-driven decisions with SaaS metrics and financial reporting for Management and the Board

Cash and working capital management

Balancing agility and cost with contingency planning based on the needs of your high growth scale-up

Companies we have worked with

It's like having a coach and sparring partner for Board communication and shareholder management

Karen 🇪🇪CEO and Co-Founder

I wish we had started working together 6 months earlier on our growth plan and shareholder interests

Patrick 🇩🇪CEO and Co-Founder

I was impressed (again) with your analysis - it took the prospective buyer 6 weeks to come to the exact number you initially predicted they would offer...and you spent less than one hour

Ruben 🇧🇪CEO and Co-Founder

You're the only person I trust right now to have a back-to-the-basics conversation about SaaS revenue recognition

Paul 🇧🇪Founder

You did a better job of understanding our market and differentiation in 3 weeks compared to the work Gartner did over 2 years

Alexander 🇧🇪CEO

Your input helps us slice and dice our business to figure out where we should spend most, if not all, of our focus

Vincent 🇧🇪CEO and Founder

I was impressed (again) with your analysis - it took the prospective buyer 6 weeks to come to the exact number you initially predicted they would offer...and you spent less than one hour

Ruben 🇧🇪CEO and Co-Founder

Our sessions are the favourite part of my week, up-leveling my SaaS expertise and sparring on go-to market best practices

Naia 🇧🇪Head of CS and Sales

I worked in Silicon Valley technology businesses most of my life and only after 20 years did I realize that Finance can be a critical business partner, not just the watchdog. The really great CFOs have a pile of money that they want the business to spend and their role is to help the business build a strong internal case

Dan Steinman 🇺🇸CS Evangelist at Gainsight

Companies we have worked with

It's like having a coach and sparring partner for Board communication and shareholder management

Karen 🇪🇪CEO and Co-Founder

I wish we had started working together 6 months earlier on our growth plan and shareholder interests

Patrick 🇩🇪CEO and Co-Founder

I was impressed (again) with your analysis - it took the prospective buyer 6 weeks to come to the exact number you initially predicted they would offer...and you spent less than one hour

Ruben 🇧🇪CEO and Co-Founder

You're the only person I trust right now to have a back-to-the-basics conversation about SaaS revenue recognition

Paul 🇧🇪Founder

You did a better job of understanding our market and differentiation in 3 weeks compared to the work Gartner did over 2 years

Alexander 🇧🇪CEO

Your input helps us slice and dice our business to figure out where we should spend most, if not all, of our focus

Vincent 🇧🇪CEO and Founder

I was impressed (again) with your analysis - it took the prospective buyer 6 weeks to come to the exact number you initially predicted they would offer...and you spent less than one hour

Ruben 🇧🇪CEO and Co-Founder

Our sessions are the favourite part of my week, up-leveling my SaaS expertise and sparring on go-to market best practices

Naia 🇧🇪Head of CS and Sales

I worked in Silicon Valley technology businesses most of my life and only after 20 years did I realize that Finance can be a critical business partner, not just the watchdog. The really great CFOs have a pile of money that they want the business to spend and their role is to help the business build a strong internal case

Dan Steinman 🇺🇸CS Evangelist at Gainsight

Events and Insights

🇪🇺

New markets = New Rules, Regulations & Requirements
SaaStock / February 2021

🇫🇷

Pass the mic: How female leaders took control of their own careers in tech
Spendesk / March 2021

🇬🇧

3 Ingredients for a successful fundraise and other strategies for predictable growth
European Startup Show / May 2021

🇺🇸

Diving into the mindset of the Modern CFO
Chargebee / May 2021

🇦🇹

Everything About Debunking the Income Statement
Female Founders / Sep 2021

🇳🇱

Topic TBA
SaaStock Amsterdam / Soon 2021

🇪🇺

Leadership & sales during a global crisis
SaaStock / May 2020

🇪🇺

Surviving and thriving in your VC relationships
SaaStock / June 2020

🇫🇮

How to design a Finance function
Slush / September 2020

🇪🇺

Cash does not necessarily equal growth
SaaStock / December 2020

🇺🇸

SaaS Finance - A European Perspective
RevOps Squared / December 2020
Community Partners

Value creation for high growth SaaS

We enable scaleup founders, leaders, and investors to be agile and aligned on the future by integrating customer and people data with strategy and growth planning. To do this effectively, our principles of engagement are centered on transparency, knowledge sharing, and systems change.

The Netherlands

Singel 542
1017 AZ
Amsterdam

Estonia

Sepapaja tn 6
15551
Tallinn