Our mission
Solidify the foundation for predictable growth
We bring a solution-oriented mindset centred on boosting SaaS Growth Finance expertise. We not only guide SaaS companies to attract and retain growth finance leaders, but also upskill existing senior leadership teams.
We leverage our global network of operators and investors to deliver quick time-to-impact.
About Pegafund
Founder and CEO
As a lifelong learner and entrepreneur at heart, Joyce has been a student and practitioner of the Financial Services industry since 2003. She has worked with, invested in, and advised over 100 businesses across Europe, UK and the US – from startups to publicly traded businesses. Pegafund was founded in January 2020 out of her frustration for experiencing first-hand the same recurring patterns happen over and over again in high growth software, often VC-backed businesses.
Modern CFO
Meet our team
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The path to success is a bumpy ride where judgment and time are the most valuable resources.
Modern CFO, Founder and CEO of Pegafund
Joyce Mackenzie Liu
She thrives on variety and different experiences, and believes in doing things in an efficient and fair way. Pegafund provides the opportunity to give back and continue to invest in an ecosystem that has provided invaluable life lessons. Joyce is focused on business development, client delivery, and expansion.
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The path to success is a bumpy ride where judgment and time are the most valuable resources.
Swiss Army Knife
Gintare Morkunaite
She enjoys solving problems in dynamic and fast-paced environments. Pegafund is the sweet spot to learn about scaleups and VCs, while diving deep into the world of B2B SaaS. Gintare is a ‘Jane of all Trades’ supporting marketing and operations.
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The path to success is a bumpy ride where judgment and time are the most valuable resources.
Marketing, Learning Product
Tara Saghafi
She is motivated by creating meaningful and user friendly experiences for customers, always putting them at the heart of any Marketing or Product decisions. At Pegafund, she is able to combine her love of learning with her commitment to helping others to grow.
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The path to success is a bumpy ride where judgment and time are the most valuable resources.
Fractional CFO
Chris Saxe
He enjoys globetrotting and storytelling. Pegafund's client base allows him to do both. His role is to help companies articulate their strategy - and guide them through operationalization. At Pegafund, Chris is focused on client delivery, providing strategic and operational guidance.
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The path to success is a bumpy ride where judgment and time are the most valuable resources.
Fractional CFO
Theresa Yu
She is passionate about supporting other entrepreneurs and founders. Pegafund provides the opportunity to share over 15 years of working with start-up, high growth, pre- and post-IPO companies with founding teams integrating strategic visions for sustainable growth. Theresa is focused on client delivery and business development.
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The path to success is a bumpy ride where judgment and time are the most valuable resources.
Fractional Revenue Operations
Kwabena I.N. Asiedu
He excels in scaling teams, organizations, and processes, taking them from inception to significant growth stages. Pegafund provides him with the opportunity to share his operational experience and toolkit with high-performing organizations. Kwabena is focused on providing strategic and operational advice to Pegafund and its clients.
Our loyalty first and always is to the business and its founders