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In recent weeks, the founders, operators, and investors I have spoken with tend to fall into one of these categories:

1. Wait and see what happens

“No one is going to make big decisions now, so I might as well focus on figuring out what my competitors are doing and take more time for myself”

2. Panic and speak to peers

“The world has sped up very fast all of a sudden. I’m trying to make smart decisions as quickly as possible and take comfort from others that are making similar ones right now…hopefully we aren’t all wrong.”

3. Active planning for a (possible) recession

“I am supporting my customers daily to better weather a possible recession. In turn, it has surfaced strategic challenges and operational inefficiencies, which have or are being fixed internally. These will result in new opportunities and a more resilient business in the medium-long run.”

It is clear that most people are in camp #2 and have started shifting towards #3 last week.

While no one can accurately predict what will happen in the coming months (even the smartest economists like former Federal Reserve Chairman Ben Bernanke miscalculated in 2007), what we can do is:

Remain calm, clearly understand business sensitivities and ‘stress test’ potential scenarios, and influence possible outcomes through active planning.

‘The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change’ — book by Stephen R. Covey


This week, I am publishing a two-part series which covers:

This series is a continuum of How to Prepare Your B2B Software Startup for a Bumpy Ride and The Science of Financing a Software Startup (Part 1Part 2) which were released over the past 4 weeks.

In this article, we will cover the 6 key pillars of European Venture and B2B Software.

Let’s start with the positive fundamentals of our industry.

Find the full article on our private blog

Practical frameworks, insights, & tips for European B2B software startups and scaleups on financial design, predictable growth, global go-to market success, venture & private equity funding, shareholder management, capital markets, M&A and exit strategy.

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