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There has been a noticeable shift in venture capital and financial markets more broadly. In speaking with investors across Europe and the US this year, it is apparent that investment focus is shifting away from highly experimental and capital-intensive startups in favour of businesses that demonstrate proven economics and more predictable growth.

Today’s increasingly uncertain, time-poor, and resource-constrained environment forces businesses to transition from high experimentation to measurable growth. Whether it’s people strategy, core tools and systems, or metrics and reporting, companies need to be nimble and adapt quickly in order to survive and be competitive in 2020 and beyond.

What is the key differentiation between European startups that survive and those that thrive to become global growth companies?

Very simple: the strength and agility of a company’s operating model.

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